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Dreamworks Animation / 20 th century fox
"Turbo" animation snail flattening, considering the $80 million in north American theaters - one of the minimum total in the history of dreamworks animation.
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The first weekend of may during labor day and almost 4.71 billion dollars in ticket sales in North America, up 10.2% from a year earlier, last year, according to analysts' predictions. Attend the rose 6.6%, about $57.3 billion. The growth of the rest of the ticket price is higher.
But hidden behind a beautiful picture, some dark reality.
Ticket sales rise in part because big-budget Hollywood film filled with an unusual amounts of entering the summer, a time, usually accounted for 40% of box office receipts. Issued 23 film studio, a $75 million (and sometimes all the way up), more than 53% higher than the same period last year.
As a result, scattered audience like the movie "king kong Wolf" and the third part of the "hangover" swinging, they should have dunk.
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, President of the national association of theater owners, John said: "we are very pleased to have the overall strength of this summer," Mr Xi 'an ", but almost no too many products. We will make some personal studio has spread more money, if they are a little bit more."
Mr Fei xian, points out that the summer ticket sales of $4.71 billion, represents a new industry of high water mark, do not account for inflation, growth after several years of sales were flat or falling.
It is not surprising that sell more tickets for the movie more comprehensive, but always show that the toughness, apply to the cinema, to compete for the attention of consumers continue to kill.
"In order to make the exhibition business is still alive, we must give them a good reason to put all of their electronic products, and in their car, and into the theatre, this summer, we can do it," Nick said, rocco, distributed in general, President of images, "despicable me 2" and "6" fast and furious about 8 million printing money all over the world.
In spite of this, look can cheat. "Pacific rim", for example, has more than $4 million around the world - no small feat. Images of the price tag, but, you have or nothing. Legendary entertainment and warner bros. spent about $3.3 million in making and promoting film, since it may end its running in the red theater owners take about 50% of the ticket sales.
Just released two movies Paramount, with the notable exceptions, "star trek" in the dark "surprisingly successful" avdeev of world war ii, "every studio suffered from at least one major dud. In many cases, big play slippers offset.
Disney, for example, in the summer of the no. 1 movie "iron man 3", that the $408600000, in North America, with $1.2 billion in total in the world. At the university of Disney's pixar "monster" prequel, generated more than $700 million in global box-office sales also scored.
But Disney has the summer box office bomb: 1 "lone ranger", cost at least $375 million and the market, and has taken about 2.32 million around the world. Theater owners take after cutting, the Walt Disney company is looking for in the write-downs $160 million to 1.9 million, on the film.
High-priced 3-d ticket down again, at least in the United States and Canada, as more and more consumer visual gimmicks decided to $2 per ticket payment to the premium is not worth $5. Home movie of the worst - these glasses are not suitable for the format of the face is very good - "turbo" low set a new industry, according to the analysis, the results of open weekend only 25% of the 3 - D projection. (low of 35% last summer.
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