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To say the two companies have taken some risks, make the dispute took so long, but the risk of time warner cable may be more directly. The NFL season started only 10 days away and blackening football fans can vent to their local cable supplier considerable frustration.
N. magid associates, describes itself as "the guy of digital transformation, a messy guy frank strategy and investment consulting mike Vorhaus, colorful head, said:" some people choose to cut the umbilical cord, bold behavior, refused to pay TV, is "very small, but growing." These people still pay to watch some TV, but they are likely to pay less, because they raise access Netflix (head _) and other online services.
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The audience who told himself.he is "very likely" to cancel the pay TV service, rather than to a competitor's biggest groups are the 25 to 34 years old. This group was 5.1%. In general, men are more likely to express wishes than women to cut the umbilical cord, compared with 3.4% to 2%. Who doesn't cry to watch live sports events is men may be more than anyone else could complete withdrawal from the traditional pay TV, Vorhaus said.
"Of course, we're talking about a small group of people, but when you have 200000 users, add up to real money, Vorhaus said:" in an interview from Los Angeles. "We really are in the early days, the early stage of the line."
Time warner cable may not much concerned with the cutting line switch. The country's second largest pay-tv provider has been steadily losing video users more than four years. In the three months ended June 30, time warner cable lost 191000 video users, as analysts on average expected loss for the number 164000. To make up for the erosion of time warner cable broadband seek more sales, but there are even another 8000 new high-speed Internet users in the second quarter, at least six years minimum.
In and of itself, time warner, a spokesman for Susan Leepson, said in a telephone interview. "initially, we did receive some problems, our call center and those have gradually reduce, but we found that our customers, the vast majority of who is calling, not broken."
At the same time, the Columbia broadcasting company (CBS), have been in time warner cable occasionally, boasting, it has recently acquired a new broadcast protocol, Verizon (VZ _), and also provides New York, Los Angeles and Dallas through its pay-tv FiOS services. Leslie, chief executive of CBS's pro, in a letter to his staff said, time warner cable companies have provided almost exactly the same trade. "We don't hope that we can sit in these negotiations.
Craig huber, an independent media analysts in huber research partners, said the tug of war between CBS and time warner cable companies are closely watching other TV content suppliers, mainly in the 21st century fox (FOXA _), comcast (CMCSA _), owner of NBC, Disney (DIS) _, the owner of the ABC.
"Huber said," you have two big media companies, head, head, the two companies want to back down, neither company is willing to admit defeat, "this will eventually be from Greenwich, Connecticut, said in a telephone interview, either way, if one party is regarded as got a better deal."
For consumers, however, the damage may have been completed. For those who are accustomed to see CBS programming, dispute may emphasize the nature of the old, pay TV, pay load station, no one in the family to watch.
Oddly, time warner cable company even suggested that its users, they visit the nearby electronic stores to buy "rabbit ear" antenna picks up the CBS the old-fashioned way. Considering the users may find, combined with Netflix rabbit ears is a more bags, watch TV, such advice seems very strange.
"Line is a choice," said Vorhaus. "Any time, people were forced to do something, because the fight, some people find that, they don't even need to their pay TV."
How to quickly and in what number people decided to cut line is anyone's guess, though Vorhaus increase rapidly, $4 gasoline pays 100 yuan a month, watching TV, most families of 5 hours a day do era, is the first spending almost no families are looking for cutting times tightening their belts.
Vorhaus said: "we are years away from pay-tv meaningful challenge,". "But change rapidly moving, so such as CBS - time warner cable events is still difficult to see."
Time warner cable company reported its third quarter Numbers, on November 5. When we know if there are more choices of their local cable services the company's video users than usual.
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