“This is the Googliest thing I’ve done in my six years at Google,” says Punit Soni, vice-president of software and product management at the search company’s Motorola Mobility subsidiary. He’s referring to the Moto X, the first true “Google” smartphone. “There’s a little bit of bravery going into it. I like that.”
In interviews at a launch event in New York this week, Motorola executives – a number of whom were parachuted in from Google after its acquisition of the mobile company last year – insist they’re embarking on an entrepreneurial venture. That’s what makes it “Googley.”
Like many of the Internet giant’s endeavours, the objectives aren’t typical. Motorola isn’t looking to grab big profits from the smartphone war, like Apple and Samsung do. Instead, the Moto X is intended to establish a franchise that will continually showcase the best products Google, through Motorola, can muster on the mobility front.
“It’s only the beginning,” Soni says. “We’re just trying to find our way.”
The Moto X, which will be available through a host of carriers in the United States and exclusively through Rogers in August, looks and works much like any Android phone. Its main differentiating point is touchless control, with many intelligent-assistant functions activated through its user’s voice. During set-up, the user says the key phrase, “Okay, Google Now” three times, after which the phone will respond any time those trigger words are said.
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