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Facebook on Monday will provide the data according to plan, the main users are in eight countries 10 network television programs, including France, Britain, Germany, Brazil and India's comments.
Stand like TF1 television channel 4 in France, in Germany, in the UK, ARD Esporte Interativo STAR network in Brazil and India, planning to use these data to display ads, the program produces the hum of the online and talk, may improve the advertised price.
Facebook recently began offering much "action" - like, opinions or co - television plot inspired American partner data. The initiative announced Monday to expand overseas, Facebook thinks it has a more than its competitors, because of its international influence.
Facebook said, 957 million, or 83% of the users are outside in the United States and Canada. This is more than five times the 1.69 million Twitter users outside the United States
Facebook international initiatives as a media researcher Nielsen released details about Twitter activity is the first time in August in American TV show, Twitter announced a partnership with advertising media support research and consulting firm, tower of British television industry planning and analysis, a Twitter spokesman said.
Facebook is of public position that allows the user to use real-time TV and radio they events on TV.
In the United States and overseas new partnerships, let television mining Facebook users' personal conversations between - albeit in anonymous form - and get their audience reaction with detailed information on how to program.
Dan prepare notes for the Wall Street journal ahead of a speech Monday in France, the rose, for the Facebook partnership, vice President, said, these data are valuable, because they reflect the reaction of real people. Popular television's conversation, he said, "friends, family, colleagues and neighbors happened."
Rose, he prepared his lecture that television events, as well the performance, the birth of prince George, game of thrones, tang, monasteries and wimbledon on Facebook, generated a lot of comments.
When the singer miley Cyrus prove sexual dance movements, known as "the MTV music video awards in August" twerking Ross said that 9 million people, accounting for 90% of the audience, produce 260000 Facebook interaction. Last year in the spring of the NBA finals, he says, the Miami heat and produce 1.25 million interaction between the SAN Antonio spurs
The new data plan is still in its infancy, it is unclear exactly how network information will be used.
Managing director Scott symonds, network marketing company, AKQA media that television can use these data to display ads, television is "create ripples, more durable," than the original programming.
Facebook data can also help break the television audience beyond simple demographic age and sex, he said. "It is your personal information," he said.
Soon, in social media dialogue can help shape the content itself.
Ross, he prepared his lecture that began in 2010 to campaign on Facebook to promote actress Betty white as host Saturday night live.
The original idea "seems almost everyone is crazy," he said. But the movement won the 500000 Facebook "like" after two months. Show hosted by white, the most-watched episode that cut in two years, he said.
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