Putting the $ in $pringfield: ‘Simpsons’ Merch a Cash Cow for 20th TV

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It was started two years ago, 20th century fox, tapping Jeffrey Godsick way to expand the company's use of its films and television programmes, through theme park rides, live events, t-shirts, toys and other consumer goods products, much a few minutes carefully.
This does not mean that the arms of the consumer products, from 20th century fox TV, chairman and chief executive Gary Newman and Dana walden, have done so bad focused "supervision and the simpsons", "family man" and other TV performance.
Animation program is easy to hit 20 biggest cash cow, coinage has many of the characters of green and yellow - more than $460 million from a separate sales of consumer products series during the 25 years of operation. As bart Simpson said: holy cash cow, man!
And 20 still feel more coin collection. This year, 20, has been actively go after a transformation of New Deal, to ensure that Homer, marge, bart, lisa and maggie with existing and new fans from all over the world are still very popular.
Springfield, universal Orlando to join area this summer around its existing theme "the simpsons" ride the shops and restaurants, and 20 deals with lego toys suit, 'the simpsons' reunion bart and nestle Butterfinger in the new marketing campaign, and contribute to the first shoe companies cope with the program, and Converse, involves a series of chuck Taylor all star.
After that, through the last year for the first time in the world, a senior fashion designer Jeremy Scott and a processing a collection brand JOYRICH in the streets of New York fashion week and Japan.
Not all of the transaction has been successful. Said the United States postal service company, sold only $3.18 million in 100 million to commemorate the 20th anniversary of the establishment of "the simpsons" stamps printed in 2009, at a cost of $1.2 million in damage organization. Lego, even in the first of its kind of "the simpsons" product, toy manufacturers more and anti-aircraft guns from some consumers are concerned, the show is not suitable for children.
Fox department hope that interest in the goods "the simpsons" fans rating show down, see a theme zone, theme parks, such as a way to do this.
"Fans will literally be able to live and breathe the springfield, they visited the statue Jebediah, enjoy the Krusty cheese burger, have a seat, Moe's tavern,." Orlando, Godsick said.
Want to buy damien duff pints of beer tap water bottle or sales (made from exclusive general), buss coke or Bob juggling a foot long (fox charge a percentage of sales).
Our goal is to repeat as in 2008, half the consumers all over the world from the United States "the simpsons" related goods, spend more than $75 billion, according to 20 years. Last year, the consumption of 20 products produced nearly $240 million, mainly from "the simpsons", according to the international airport. Authorize the industry association.
However, "the simpsons" is the only property Godsick is focused on the development.
Newman and Walden has commissioned him to "avatar", "the sons of anarchy," "ice age", "alvin and the chipmunks", "alien", "modern family", "family man" and "a weak diary boy" to larger enterprises, across all categories of consumer goods for the company, including traditional commodities, interactive games, print and television AD.
Godsick has done this in the past, through the tour, such as "ice age life! A big adventure", "ice age: dawn of the dinosaurs - 4 - D experience" innovation of market transactions, such as packaging of "modern family" the fourth season, phil hoping pillowcase.
But "the simpsons" is always the biggest player in the consumer products combination of 20. Sometimes need to look back the past, with Butterfinger "nobody better lay a finger" activities.
Usually, 20, wait until the movie after the use of its marketing opportunity, as the first "alvin and the chipmunks," when the successful film rarely sell around the studio.
But unique transactions, such as matching "the simpsons" film "and 7-eleven - open 11 in the retail chain stores it into beautiful  - E - mart (at the cost of $10 million) - to the idea of how to use the 20 characters. The company said that over the years, more than 500 brand licensing.
Some video resolution is the odd one: when the GPS maker TomTom provides the Simpson's voice its equipment in 2009, the option was downloaded 128500 times in the United States, making it the most downloaded GPS voice in the world, according to the company. The studio in 2011 to restart "planet of the apes" would also help to put an aging brand into the source of the new licensing opportunities.
"Property thrust to popular culture itself need." Godsick said named consumer products, the director of the institute. "Now, this property has a consciousness, a true wide (thanks to" the rise of scarlet ball "), it has a wide range of risk on a global scale."
Twenty Disney and Paramount basically followed, restructuring of the new leader, admitted by the department of its consumer products unit is more and more important source of income, especially as a studio to produce more goods friendly movies and TV shows, has a broad appeal.
"We are an expanding consumer spending, the demand for creative point to enlarge," Godsick said. "I don't think there is more opportunity to support the launch of a TV show or movie was developed and released products."

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