| Iceberg t-shirts |
Last week to step down: oren tel aviv (above left) from 20th century fox company is in a quite striking in Hollywood film studio is only the latest in a series of launch:
Marc temperature stoke (right) are shown in the door of SONY pictures, after a summer of underperforming film, including the "earth," the White House down "and" heaven ".
Anne globe at the top of the (middle), dreamworks animation companies closely deputy chief Jeffrey, was fired after "turbo" and failed to win an Oscar last year nominal as "the opening of the guardian's rise disappointing."
From the theory of relativity to guide industry veteran John terry curtin after last year's movie, no click (" mirror, mirror ") and Russell Schwartz, another vet to replace. Adam ferguson, chairman of gm, boot from the top job. He came out the former chairman and chief marketing officer of Marc Shmuger a senior assistant marketing in the studio. Was fired, Sir Alex ferguson after studio run in a decent box office, but in his tenure, the studio of overall performance is still sluggish.
In tel aviv, was taken to Disney has taken two years ago by outstanding marketing operation running (after the studio has its own pain, will be after the controversial MT carney tel aviv), but did not engage with creative spirit Tony serra.
Sella, that are hard to find talent, but now is obviously too much! What reason be? This is interesting: there is no fire executives is a beginner. Despite a recent trip, they all have many years successful activities according to their seat belts, including temperature stoke, and brilliance "zero dark three" campaign last year, lively "despicable me, ferguson's supervision."
In addition, it's not as if they were replaced by a new generation of forward-looking thinkers. Yes, instead of the SONY temperature stoke Dwight Caines talented digital marketing. Fox, however, the focus is to improve on the global, international experts Paul Hanneman Tomas Jegeus is to inch Taubin Warner Brothers in the head before dawn came to take the place of the earth, and the relativity of Schwartz is an old hand in the 1990 s, when the new production line to redefine the independent film.
So, what is behind the change? Hollywood habit of dumping the Marketing Department when things are not smooth, is a famous.
"The market is always the most exposed position in the studio," David Weitzner and faculty at the university of southern California film art school and before 20th century fox and universal pictures, President of global marketing, told TheWrap last week.
"I always believe that part of my salary is a dangerous allowance," he said. "No matter how much money you spend, if the film works, this is a great, glorious production. If it doesn't, it's a bad marketing. This is the mindset of a studio never deal with facts, it made a bad movie."
没有评论:
发表评论